What is last mile delivery?
Last mile delivery, or last kilometer up here in Canada, is the movement of goods from a transportation hub to its final destination, typically a personal residence or business location. Last mile id a critical part of the logistics chain where the focus is on getting goods to the final user as fast as possible. As online retail has become more dominant, last mile logistics is critical as it can be the most difficult part of the supply chain to ensure consistent service quality. Last mile delivery agents are the face of your company’s brand and are a key differentiator for retailers who are seeking to gain market share and build brand loyalty.
Why does last mile delivery matter to my business?
Last mile delivery is a unique skill set that combines the personal touch of customer service, the reliability of a transportation provider and the fast, data driven approach of technology company to realize the experience that customers expect. In the last five years there has been a significant increase in the expected sophistication of what consumers demand from last-mile delivery. Based on research from McKinsey, up to 25 percent of consumers would pick same-day or instant delivery if it were available at low prices and they expect to be able to choose from many ways to get the products they want quickly and conveniently. Despite this expectation, their willingness to pay for this service is limited. We all love the convenience of getting what we ordered right away - it is the challenge of orchestrating the people and technology to make it happen that gets us excited!